Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

We are proud to announce that, for the second year in a row, we have been selected as winner of the “Best Display Advertising Platform” award in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

EXADS Named “Best Display Advertising Platform” in 2024 MarTech

EXADS has recently launched the Ad Refresh feature, which allows Publishers to refresh ad content on multiple banner ad zones, including Responsive Display Ads, on their website. Within a Banner ad zone, Ad Refresh enables Publishers to serve up to 10 ads per user in the one ad zone, per user session. Publishers can activate Ad Refresh in a banner ad zone and then select one of four timing options: every 30, 60, 90, or 120 seconds. The more time an end user spends on a page section that has an Ad Refresh banner ad zone, the more ads they will get the chance to view. The solution provides a better user experience by showing fresh ads to end-users leading to higher engagement rates with no Ad Fatigue. Ad Refresh optimizes end-user time on a website and the longer the end user stays on a page with an Ad Refresh ad zone, the more opportunities for generating Advertiser bids. Advertisers can also access more ad inventory with more chances to get the winning bid on high-demand ad zones.

Founder of EXADS Benjamin Fonzé stated:

“We developed Ad Refresh to help Publishers improve their site’s ad viewability rates and allow them to offer more quality impressions that are likely to generate clicks, which will generate more demand, and will positively affect their revenues,” explained Fonzé. 

“It’s a great honor to receive this award from MarTech Breakthrough and we’re already seeing Publisher adoption growing for Ad Refresh, bringing a large range of benefits to our ad serving clients. We’ll continue to enhance our platform with new capabilities going forward.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, customer experience, performance marketing, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted thousands of nominations from over 15 different countries throughout the world. 

Steve Johansson, Managing Director at MarTech Breakthrough, explained:

“Ad Refresh allows Publishers to refresh ad content on their web pages, providing a great end user ad experience. Ad viewability is an important metric to track and some Publishers find they have an excellent end-user time-on-site but a low number of ad impressions. This leads to lower revenue because Publishers can only serve ads once when the page first loads,” said Johansson. 

“EXADS' Ad Refresh addresses this problem by calling the ad server for a new ad creative without reloading the entire page, being able to serve several ads per user per session. There are no wasted impressions. We’re pleased to award EXADS ‘Best Display Advertising Platform‘ for their continuing enhancements.”

Additionally, Publishers can identify high and low viewability areas on their website, using the metrics to assess the best place to include an Ad Refresh banner ad zone, and in addition, they can A/B test different refresh times to find the optimum spot. EXADS' Ad Refresh feature is designed to ensure full compliance with Google and IAB standards.

EXADS' breakthrough self-service display advertising platform helps Ad Networks, Publishers, and Advertisers easily scale their advertising business by creating and managing their own accounts, thereby achieving their advertising goals. Get in touch with the team to learn how EXADS can help you achieve your advertising goals now!