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EXADS Named Best Display Advertising Platform in 2026 in MarTech Breakthrough Awards Program

Fri, 07 Aug 2026 00:00:00 +0000

DUBLIN, August 7, 2026 – EXADS, the white-label ad serving technology provider that has been developing advertising platforms since 2013, today announced that it has been selected as winner of the “Best Display Advertising Platform” award in the 9th annual MarTech Breakthrough Awards (opens in a new tab) program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.
This is the fourth year in a row that EXADS has won a MarTech Breakthrough Award, winning “Best Display Advertising Platform” in 2025 and 2024 and the award for “Overall Ad Tech Solution” in 2023. EXADS won this year’s award after being nominated for its innovative Dynamic Contextual Ads feature.

Ad Security Trends and Threats for 2026!

Thu, 15 Jan 2026 00:00:00 +0000

It has been another big year for ad security breaches, malvertising, phishing, and crypto threats. Although we can never truly know what the future holds, looking at data and market influences, here are 4 ad security predictions for 2026. This article was originally posted by Martech Series. Check out the article here! (opens in a new tab)

Let’s start with AI

In 2025, we have seen AI become so realistic that people are having issues differentiating human-made content from AI, rage bait and disinformation continue to cloud people’s judgment and have increased, and deep fake technology has continued to advance. Our number one prediction for 2026 is that AI will be used to create more elaborate online scams.

EXADS Named Best Display Advertising Platform in 2025 MarTech Breakthrough Awards Program

Thu, 14 Aug 2025 00:00:00 +0000

DUBLIN, August 14, 2025 – EXADS, the white-label ad serving technology provider that has been developing advertising platforms for over 10 years, today announced that it has been selected as winner of the “Best Display Advertising Platform” award in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.
This is the third year in a row (opens in a new tab) that EXADS has won a MarTech Breakthrough Award, winning “Best Display Advertising Platform” in 2024 and the award for “Overall Ad Tech Solution” in 2023. EXADS won this year’s award after being nominated for its innovative Custom Key Value Pairs feature. The feature harnesses first-party data to ensure precision-level ad relevance. Ad Networks, Ad Exchanges, DSPs, SSPs, Publishers and Advertiser clients can define Custom Key Value Pairs that are then passed with ad requests as tokens, which can be used for precision campaign targeting and shown in statistical reporting using EXADS real-time customizable data dashboards. These keys and their associated values can be static, dynamic, or based on a numeric value range or defined at an ad server level. The feature can be used for Targeting, Statistics & Tokens.
EXADS Product Director Barry O’Sullivan commented, “We are so proud to have won the ‘Best Display Advertising Platform’ award for our Custom Key Value Pairs feature. We continue to actively develop industry leading ad serving technology that enables us to innovate and deploy new features and functionality for this incredibly fast-moving and demanding industry.”
The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.

Dangerous Malvertising trends in Q1 2025 and how to stop them

Tue, 13 May 2025 00:00:00 +0000

In this edition of AdSecure’s Violations Report, we analyze Malvertising data (opens in a new tab) extracted from over 37M Malvertising prevention scans run on client campaigns. With this data you will discover how Malvertisers attacked websites and Ad Networks in Q1 2025. You will also learn how to prevent such attacks from affecting your ad supply chain, ultimately protecting your online business and your end users’ safety. Keep reading to find out the most dangerous Malvertising trends on Q1 2025!

Future of Adtech: EXADS CTO Tiago Oliveira interviewed by Authority Magazine

Tue, 19 Nov 2024 00:00:00 +0000

This interview was originally published in Authority Magazine (opens in a new tab).

Advertising technology is rapidly evolving, transforming the way brands connect with consumers. From programmatic advertising to data analytics, the adtech industry is driving innovation and efficiency in marketing.

Tiago Oliveira is CTO at ad serving technology solution EXADS. He began his career at EXADS +10 years ago working his way up from Software Development Manager, to Head of Engineering and now as CTO for almost 4 years. As EXADS has grown, so has Tiago’s expertise in developing industry leading adtech features to provide clients with a competitive edge within the constantly evolving digital advertising industry.

EXADS wins MarTech Breakthrough Award for the second year in a row

Fri, 16 Aug 2024 00:00:00 +0000

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

We are proud to announce that, for the second year in a row, we have won a MarTech Breakthrough Award: after “Overall Ad Tech Solution” in 2023, we have been selected as winner of the “Best Display Advertising Platform” award in the 7th annual MarTech Breakthrough Awards program (opens in a new tab) conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

AdSecure Violations Report Q2 2024

Thu, 25 Jul 2024 00:00:00 +0000

In this edition of AdSecure’s Violations Report Q2 2024, we analyze Malvertiser activity extracted from the nearly 60K scans run throughout the quarter. Our goal is to bring you useful insights on what to be on the lookout for in order to block Malicious Advertiser attempts on your Website or Ad Network’s ad supply chains. As it seems, bad actors this quarter displayed a strong focus on IAB Standards Violations (opens in a new tab), which have made it to the Top 10 Violations ranking, and have experienced steep increases comparing Q2 with Q1 2024. Keep reading to find out what are standard IAB sizes, the IAB standard terms and conditions for internet advertising, and how to stop IAB Standards Ad Sizes violations!

EXOGROUP launches adnovation to further expand into monetizing premium quality digital entertainment

Thu, 16 May 2024 00:00:00 +0000

Barcelona, 16th of May 2024. EXOGROUP, the digital technology enterprise business group, today announced the launch of adnovation. adnovation is a leading digital entertainment creation, licensing, promotion and monetization business focusing on various verticals within the Ed-Tech, Wellbeing, Lifestyle and Entertainment sectors. Formerly known as MobileCashOut and founded in 2007, adnovation has expanded its services from being a mobile content provider and distributor, to creating high-value digital products across all devices. adnovation currently produces and distributes its content to +13M users across 25 markets, operating in Europe, Africa and the Middle East.

ExoClick contributes to Adigital’s Report: 2024 Digital Trends for SME Growth

Tue, 16 Jan 2024 00:00:00 +0000

Adigital (opens in a new tab), the leading business association representing the Digital Economy in Spain, has released a report entitled: ‘2024 Digital Trends for SME Growth.’ The report is a collaboration with members of the Adigital ecosystem of Associates, which explores the paths that will be decisive in promoting the digital transformation of small and medium-sized companies in 2024.

The report analyzes the key elements needed to enhance the digital strategy of SMEs, facilitating the adoption of data and emerging technologies, promoting e-commerce and the digitalization of the sales channel while improving the customer experience, optimizing marketing campaigns, social media presence, talent management and contributing to the greater inclusion of citizens.

Ad Tech Trends for 2024

Thu, 04 Jan 2024 00:00:00 +0000

As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in 2023 the entire industry had to accept the fact that the deprecation of cookies is here and there is a huge emphasis on first-party data. Thirdly, the changing behaviors and attitudes of consumers have generated a great expectation for non-disruptive advertising and a lower tolerance for disruptive ads. At the same time, there is a need for better capabilities for measuring the return on investment in advertising. So how will all this be reflected in the ad tech trends for 2024? This article was also published in December 2023 in Martech Series (opens in a new tab).

EXOGROUP's Head of BI Marta Expósito interviewed by Authority Magazine

Tue, 03 Oct 2023 00:00:00 +0000

This interview was originally published in Authority Magazine (opens in a new tab).

Currently, only about 1 in 4 employees in the tech industry is a woman. So what does it take to create a successful career as a woman in Tech? In this interview series called Lessons From Inspirational Women Leaders in Tech, we are talking to successful women leaders in the tech industry to share stories and insights about what they did to lead successful careers. We also discuss the steps needed to create a great tech product. As part of this series, I had the distinct pleasure of interviewing Marta Expósito.

EXADS wins MarTech Breakthrough Award

Thu, 17 Aug 2023 00:00:00 +0000

Currently in its 6th year, the prestigious annual awards program acknowledges the top companies, technologies, and products within the present-day global landscape of marketing, sales, and advertising technology.

MarTech Breakthrough (opens in a new tab), the leading market intelligence organization, honors excellence and recognizes innovation, dedication, and success across a spectrum of technology categories, including marketing automation, performance marketing, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and more.

ExoClick becomes a member of Adigital

Wed, 19 Jul 2023 00:00:00 +0000

ExoClick is now a member of Adigital (opens in a new tab). Adigital is the leading business association representing the Digital Economy in Spain. ExoClick is a Spanish company based in Barcelona and the company’s membership to Adigital will allow ExoClick to continue to strengthen its commitment to business innovation within the digital ecosystem.

Adigital represents over 525 innovative and transformative companies that believe in and work for the development of the economy based on the Internet, Digital Media and New Technologies. The organization brings together under the same umbrella large companies, SMEs and startups from very different sectors, united by a common goal: to create in Spain and Europe an optimal environment for the development and growth of the digital economy in order to achieve a more competitive, efficient and productive society.

Women working in tech: International Women’s Day at ExoClick

Tue, 07 Mar 2023 00:00:00 +0000

ExoClick is an innovative ad network based in Barcelona, Spain. ExoClick has a diverse and multicultural team (opens in a new tab) of 90+ individuals, 43% of which are women. The international average of female representation within the tech world is 26.7% (opens in a new tab), with only 26.2% female employees in tech firms with more than 10k employees, making ExoClick one of the best places to work for women in tech. If this smaller percentage is seen at tech giants, what must it be like in smaller companies and startups? Such is the reality of working in tech as a woman. That’s why International Women’s Day is extremely important: To remind businesses and individuals to empower women working in tech in Barcelona and everywhere, taking action within the workplace to embrace gender equality!