Give Peace A Chance: EXOGROUP Stands With Ukraine
EXOGROUP stands with Ukraine. Like everyone, we are concerned about what is happening in Ukraine and our goal is to help refugees who are fleeing the country. We are 100% against this war and supporting Ukraine and everyone living there under these terrible and ongoing conditions. Across our Group of companies working in the ad tech space, we are currently working on several different actions to support Ukraine.
Give Peace a Chance Campaign
We created a global awareness ad campaign to help raise donations for UNICEF, UNHCR and the following additional Official Organizations:
Ukrainian and British Red Cross which use funds for food, medical supplies, shelter and water.
Nova Ukraine, a Ukraine-based non-profit that provides civilians with everything from baby food and hygiene products to clothes and household supplies.
Voices of Children, a charity that focuses on helping children recover from the psychological trauma of war.
Save The Children is raising money for the Ukrainian children who are in grave danger of physical harm, severe emotional distress and displacement.
Doctors Without Borders, whose base in Ukraine provides treatments for a range of regional diseases and medical problems.
And promoting the Change.org petition to Stop The War
Here’s how it worked
Our ad networks ExoClick and AdNation asked their publisher networks to donate 1% or more of their traffic for a 300x250 banner spot. We created 4 different banner creatives and a Landing Page with links for websites’ end users to donate to the above mentioned organizations.
Clicking on the banners took end users to this Landing Page:
The banners and Landing Page were in the following languages: English, Spanish, Italian, French, German, Portuguese and Chinese.
On 3rd of March, our ad network ExoClick launched the campaign, and on the 4th of March, AdNation launched the campaign on donated publisher ad zones. On the 4th of March our Affiliate Platform TORO Advertising created the same campaign in their Offerwall to ask their affiliates to use the creatives and Landing Pages for their own targeted campaigns. The Give Peace a Chance initiative ran for 7 days. The activity was promoted to Publishers and Affiliates via our account managers, our large email database of contacts, as blog posts on our companies websites and across our social networks. Please note: EXOGROUP and its companies do not support political ads, the sole purpose of this campaign is to raise money for donations to help the soon to be millions of refugees leaving Ukraine.
The total results of the campaign showed our donation banner ads to 320.6 million people
More help we are giving
Donation: We have made a substantial donation to two official humanitarian organizations who are directly helping refugees fleeing the conflict: UNICEF, which is aiding children caught up in the Ukraine conflict and UNHCR (The UN Refugee Agency) in order to get direct help to Ukrainian refugees.
Our Offices: We have offices in Barcelona, Tarragona, Valencia, Madrid, Dublin, Porto and Buenas Aires who are all coordinating donations of medicines, medical supplies, non-perishable foods, baby food, personal hygiene items, etc to send to Ukraine via local organizations. Our Barcelona office is regularly helping out at the Ukraine Embassy in the city helping with donations and physical help to pack items to send to Ukraine.
We want to thank all of the companies in EXOGROUP for their fast action in all of these Ukraine initiatives. We stand with Ukraine!